Why saying “thank you” to five people will make your life better

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What would the world be like if everyone sent five messages of gratitude to five people in their lives?

We think it would start to change how the we all experience life. And it starts with you.

But why does gratitude matter?

Each act of expressing your gratitude makes you think about what you’re thankful for, which in turn makes you more likely to recognize the good things in life. Your outlook will begin to change. You stop focusing on your negatives and start to reveal the positives. One good feeling helps build upon another good feeling. You become more confident, more likable and less stressed. You begin to attract positive energy and build deeper relationships. All of this can start from simply saying “thank you” to five people.

But saying thank you isn’t always easy, convenient or genuine. We are all human. We all feel shy and embarrassed. That is why we created ThankView. So we could make saying thanks easy and comfortable while keeping the message 100% genuine, 100% personal and 100% you.

That’s why we’re starting “The Five Degrees of Gratitude”.

You can see this as a challenge. You can see this as self help, therapy or programming your subconscious. Ultimately, The FiveDegrees of Gratitude is all of these things and the chance to inspire, delight and enhance your closest relationships. Say what you need to say to your five connections and encourage them to say thank you to five people in their lives. Be the first in a chain of positive change.

Here’s how you can take the first steps:

  • Think of 5 people that have had an impact on your life, big or small
  • Personalize your free ThankViews
  • Record a message of gratitude to each person (all you’ll need is their email)
  • Encourage them to send it to five people they are grateful for
  • Press send
  • Feel amazing

So who will you send you five to?

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Thank You for reading and we hope you’ll take on our challenge!

Best wishes,

The Team

5 Degrees of Gratitude: A Lesson in What an Open Heart Breeds

When I was 12 years old, my grandmother was diagnosed with cancer. Tabby, as she was known to her grandchildren, was larger than life and was the glue that kept our family so tightly knit. She was loving, gregarious, preciously tacky and hugely supportive. So when the end seemed near, I was destroyed. At the suggestion of my mother, I wrote Tabby a note that spoke to how much I loved her. But I never gave it to her. Perhaps out of fear that it would make the situation real, I held on to the note. She died shortly thereafter, surrounded by her family and friends. While I expressed my love in her final days, I still feel guilty that she left not fully knowing how much she meant to me.

I tell this story because relationships matter. The fabric of who were are is shaped and guided by the people with whom we share our lives. And while we assume that our friends and family must know how much we appreciate them, there is a real emotional power to addressing them directly. Whether it’s thanking your mother for always being there or appreciating the help of a mentor, the simple act of expressing gratitude affects both the giver and the receiver.

That’s why we want to help you say thanks for your relationships. ThankView was designed to make saying thanks easy and enjoyable by recording personalized video messages spoken straight from the heart. And today, we want you to use it to start a positive chain of gratitude.

We are calling this Challenge the “5 Degrees Of Gratitude”. If we are successful, our messages of thanks will reach every corner of the world and let countless people know how much they matter.

Here’s how it works:
– Think of 5 people that have had an impact on your life, big or small
– Design your free ThankView cards and record a message of gratitude to each person (all you’ll need is their email)
– Press send
– Spread the word

Your expressions of gratitude will not only prove to be a cathartic and emotional gesture, it will urge your recipients to continue the chain and thank 5 more people. With any luck, this will all result in the deepening of relationships and a better understanding of how much we mean to one another.

I still think about my Tabby all the time. I’m reminded of what she gave me – a lesson in what an open heart breeds. She was never stingy with her gratitude or love. And as a result, she lived a life rich with genuine relationships. I may not have delivered that final note but I did learn an important lesson that Tabby had been teaching all along.

So take this moment to follow in those footsteps. Choose five people from every corner of your life and tell them how much they matter. What will take you 15 minutes will have a lifetime of impact. Spread the word using the #5degreesofgratitude hashtag and get your friends involved.


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Oprah on the Power of Gratitude

Oprah Winfrey embodies all the qualities we strive for as a company and as individuals looking to live a life filled with positivity and gratitude. Even if you have the desire to change and be more like Ms. Winfrey, it’s difficult to know how to start. In this video, Oprah takes us through the first steps to being thankful and the joy that comes from it.

We hope that this has inspired you and made you think of some of the people in your life you’re grateful for. Take a few minutes thank them with We are encouraging everyone to send five ThankViews to five people in your life that you are thankful for. Your first five are completely free and we promise you’ll get as much out of making them as your recipients will get receiving them.

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How Gratitude Leads to Happiness


You might be thinking that saying “thank you” is just about social etiquette. But expressing gratitude is actually the backbone of a happier, healthier life. No, really!

Studies on gratitude have exploded in recent years. Everyone from new age beatniks to seasoned scientists have recognized the mental and physical manifestations that accompany a thankful mindset. While we didn’t set out to confirm some sort of happiness hypotheses, the more we learn about the benefits of living a thank-filled life, the more we here at ThankView believe in being a part of this positive change.

Here are 5 positive benefits of bringing more gratitude into your life. You can thank us (and your friends and family) later!

Gratitude Makes Us Happier
Happiness is an elusive concept but gratitude fosters acceptance and satisfaction, two of the key ingredients to a “happy” life. And thankfully, we can improve our positive outlook in less than 5 minutes a dat. Studies show that writing in a gratitude journal – a daily log of things for which you’re grateful – can increase your long-term well-being by over 10%. In terms that make more sense, it basically has the same impact as doubling your salary.

Focusing on what you’re grateful for makes you think about it more often, which in turn makes you acutely more attuned to recognize the good things in life. You create a positive feedback loop, effectively finding silver linings in everyday situations.

Gratitude Makes People Like Us
Gratitude generates social capital, which we know as support from friends and your social perception in other people’s eyes. In two studies with 243 total participants, those who were 10% more grateful than average had 17.5% more social capital.

Gratitude makes us nicer, more trusting, more social, and more appreciative. As a result, it helps us make more friends, deepen our existing relationships, and improve our marriages.

Gratitude Makes Us Less Self-Centered & More Confident
We’re not suggesting that you’re all about #1. But in the age of instagram and instant feedback, we all fall victim to vanity. Focusing on others is fundamental to the concept of gratitude. In recognizing positives outside of yourself, you can experience a happiness that isn’t self reflective. In this regard, gratitude practice can be better than self-esteem therapy. Self-esteem therapy focuses the individual back on themselves: I’m smart, I look good, I can succeed, etc….

That can work, but it can also make us narcissistic or even back-fire and lower self-esteem.

Gratitude Helps You Live Longer
Being grateful leads you to become more optimistic. And optimism has been shown to increase our longevity. Further, self-acceptance flies in the face of stress, which we know reduces our longevity. So gratitude is basically a double whammy – Less stress & more happy = longer life!

Gratitude is Free
This is an aspect of this underutilized self-improvement behavior that itself is under-represented in many lists. Sure, ThankView has a cost to it – we’re a business, after all! – but practicing gratitude is as simple as taking a step back and observe the people, positives and opportunities in your life.

So start today. Smile, think about how lucky you are to have a life filled with friends and family and start down the road to a happier, healthier you!





Why I started ThankView

Before getting engaged to my now wife Liz, we had known each other for over a decade – first as roommates and then later as a couple. I preface the company origin story with my marriage origin story as a way to say Liz knows me very well. I’ve always tried to look for new ways of thinking about old problems. So after I dropped to one knee and she accepted my proposal, she was not surprised when my mind immediately went to thinking about how I could help improve the wedding process.


I started by asking all my married friends about their own wedding stories. They opined about the endless details that were ultimately worth it on their big day. But one specific aspect that continued to surface was pain of the thank you notes. You experience one of the greatest days in your life, they explained, only to follow it up with your first marital scuffle – completing your thank you’s. Rather than express genuine gratitude for the gifts and presences of your guests, many couples admitted that it became an embittered squabble that was light on the emotion.

In the age of digital invitations, I assumed that there must already be a technological solution to help. Liz and I have always been fans of making fun videos for friends and family – surely there must be a way to say thank you with video. To my surprise, there wasn’t.

So began the process of creating ThankView.

With a hard deadline of completing ThankView before my own wedding day, our team assembled and looked at the key issue and our proposed solution. How could we remove as many points of frustration from the thank you process and transform it into something that was easy, logical and enjoyable?

What you see today is the result of many questions, countless tests and a lot of heart. We cut the time that it takes to complete a single thank you down to a 1/5th of the time by removing the need for mailing addresses or timely rewrites. We worked the economics so that many users can send each ThankView for less than the price of postage (have you seen how expensive some stationary is??? It’s insane!). We removed the need for paper altogether, creating a completely green alternative. And most importantly, we created a way to display and convey your true gratitude, making every message personal in a way that can be so hard to do in writing.

So fast forward to my wedding: it was every bit the amazing day that everyone said it would be. To be surrounded by so much love and to share it with my now wife was more than I could have ever asked for. And when it was all over, ThankView was complete and ready to use! Liz and I sat down on a Saturday afternoon and in under 2 1/2 hours, we recorded and sent ThankViews to our 140 wedding guests. The best part was that by the end of it, we were in great spirits and still enjoyed each others company – something that not many couples can say! Oh, and receiving the elated replies from recipients was a gift in itself.

I’m a lucky guy. I have a wife that supports my dreams. I am part of a team that shares that dream. And I’m lucky that we now have created something that we hope will be beneficial to countless newlyweds, young parents, birthday boys and girls and many, many others. I’m lucky to be thankful for so many great moments in my life and to dedicate my work to helping others express their thanks.

So that’s ThankView. We encourage you to start saying thanks to those you love.

Thanks for reading,


JD Beebe, Founder of ThankView

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